Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure it, you ...

Information on visitor behavior is vital to the success of any website. Whether you are a blogger or are an e-commerce professional, being able to interpret the visitor behavior data that Google ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

Google Analytics reporting is now delayed for a “majority of users,” Google confirmed just now. Google said this impacts event data for Google Analytics 4 (GA4) and Google Analytics for Firebase, ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

When the digital communications manager for the Government Accountability Office came to the position in 2010, she was thrust into figuring out how the agency could best use analytics tools. Now, less ...