Recent TaylorMade Pix ball designs have included a fire horse, chili peppers and even pizza slices. Next up: flamingos! The ...

Callaway unveils limited-edition Chrome Tour April Major golf balls with a floral 360 Stripe design celebrating golf’s most ...

Callaway unveiled its new Chrome Tour April Major golf balls ahead of the Masters. Here’s a look at the design and ...

Jack Nicklaus once said, “I never missed a putt in my mind.” The quote speaks to the importance of positive visualization and its role in navigating the highs and lows golfers endure throughout a ...

Amazon is hosting its Big Spring Sale. It’s from March 25 through March 31, and when Bezos drops deals, we always pay ...

Pull back the cover on any golf ball and you’re guaranteed to find several different components — the most prominent of which is the core. Known as the engine, the core determines how the golf ball is ...

Titleist AIM designed golf balls promise greater accuracy of up to 35% on the greens. Here's how they achieve what is ...

WHAT YOU NEED TO KNOW: The TaylorMade TP5 and TP5x tour-preferred multilayer urethane-cover balls use a new rubber formulation in the core to create more speed with a better sound and feel. The ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Walk through a sporting goods store or a pro shop and you’ll likely find an array of “women’s” golf balls. Do these golf balls actually help women perform better on the golf course than balls not ...