Generic brands, sometimes referred to as “private label” or “store brands,” are increasingly popular today as shoppers face rising food prices in grocery stores. Some consumers believe these brands to ...

Let's be real, we all want to save a few bucks at the grocery store. Store brands usually look identical to name brands, ...

Shopping smart doesn’t mean sacrificing quality – sometimes the best deals hide in plain sight on store shelves. Generic products often deliver the same performance as their expensive counterparts, ...

“Healthy” labels on children’s food often mask high sugar and ultra-processed ingredients, exploiting vague regulations and ...