As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid. Molded by ...

As the last generation to master both handwritten letters and smartphones prepares for their 80th birthdays, they're taking with them a rare alchemy of traits—from turning empty jars into treasures to ...

Today’s workforce is more age-diverse than ever. Baby Boomers, Gen X, Millennials and Gen Z are sharing office spaces and collaborating on projects. Sometimes their different styles and preferences ...

Walk into any leadership meeting today, and you'll likely hear the same frustrated conversations: "Gen-Z has no accountability," "Millennials need constant feedback," "Boomers resist change," "Gen-X ...

Generational influences can affect how people communicate, think and work. Four active generations are in the workforce in 2024, each with unique characteristics and worldviews. For business owners ...