What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young ...

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...

If you've got teenagers or work with them and you're struggling to understand what they're saying, here's a terrific twelve-minute primer featuring polyglot Arieh Smith. Known online as XiaomaNYC, ...

A clear, practical guidebook to being a Millennial parent and professional in a world transformed by AI and the first ...

Gen Alpha is predicted to repeat millennials’ biggest fashion misstep—and Threads users are already bracing for it.

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than ...

According to one TikToker, the word is the melding of two words: doppelgänger and chopped ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...