Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...
Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...
Gen Z grew up knowing that friendship means real connection — messy conversations, inside jokes, even the occasional fight. Now, many teens are watching Gen Alpha (kids born 2010–2025) grow up in a ...
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