Gap’s viral denim campaign with KATSEYE is taking over the internet — and now it’s drawing listeners back to Kelis’ classic “Milkshake.” According to data from Luminate, streams on “Milkshake” jumped ...

The latest ad from the Gap featuring girl group Katseye has been a viral hit. Gap has been doing ensemble dance videos, sometimes with celebs, for nearly 30 years. Like a cozy Gap tee, it was safe and ...

The latest level in Gap's cultural and commercial resurgence has been unlocked, thanks to a new denim campaign that fans say stands apart from the contemporary jeans advertising landscape. Directed by ...

Gap's popular 'Better in Denim' campaign has led to a viral Instagram post about representation which sparked a powerful yet wholesome response from Katseye's Lara Raj. Gap launched its new campaign ...