For such small pieces of paper, produce labels attract a lot of attention. Affixed to boxes of fruit or vegetables, they serve a utilitarian purpose by advertising what they are and where they come ...

The brightly colored labels on apple boxes were strictly utilitarian. For more than a half-century, labels depicting bucolic vistas of Northwest orchards, children with cherubic faces, attractive ...

Sometime around 1962, a kid made his way through the citrus groves of Orange on his bike. When the fruit was in blossom and the air was redolent of the eucalyptus planted as a shield against the Santa ...

YAKIMA, Wash. — Lifelong Yakima Valley resident Mike Doty collects fruit crate labels for the thrill of the hunt. “That’s what it’s all about. Stuff we’ve never seen before,” he said. Thomas Hull, a ...

Naumes can recall by heart the stories, companies and people behind many of the labels in her collection. MEDFORD, Ore. — Inside a southern Oregon farmhouse, there are pears everywhere: a giant, ...

2 January 2005 The next few years will see the development of many new forms of intelligent packaging, capable of far more than the labelling and branding roles packaging has served until now.

Laser labels are the new face of fruit in some European countries, and the high-tech labeling could be coming to more U.S. markets too. The technology uses a carbon dioxide laser to etch a brand name ...

Some might label this column a bit on the fruity side. Others may call it a veggie tale. Me? I chalk it up to curiosity about something that won’t make headlines, but it just might show up as a clue ...

Fruit is a big seller for parents who want to feed their children nutritious food. So it's no surprise that manufacturers prominently display berries, cherries and oranges on boxes of breakfast ...

Are some healthy-looking foods really misleading you? TODAY National Investigative Correspondent Jeff Rossen exposes some colorful marketing tactics that experts say may leave you feeling blue. When ...

Labels On Fruit Juices – What Do They Mean? Labels on fruit juices can be extremely confusing and tricky for the consumer. Before buying a particular product, it is important for you to understand how ...