The history of political sloganeering is littered with failed attempts to express a complex idea with a few clever words. Build Back Better, the wonky collection of three words that almost qualifies ...

For example, the slogan 'Where all your favourites come together' in relation to chocolates was rejected by the UK Trade Mark Registry on the grounds that it was "just a sequence of common dictionary ...

Every political campaign needs a good slogan – a snappy phrase to energise voters and skewer opponents. Some slogans resonate beyond polling day, capturing a national mood or a moment in time - Barack ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Alex Bing's doctoral research was funded in part by the Ontario Graduate Scholarship Program. Carleton University provides funding as a member of The Conversation CA. Carleton University provides ...

The recent Oatly judgment (T-253/20) has a number of practical implications for slogan trademarks. Ahead of an ECTA webinar that will analyse the decision from a legal and marketing perspective, in ...