In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

Articles about print ads give different numbers of elements of print advertisements. Yet, all ads have the same basic elements; the difference is in how you describe them. For example, some articles ...

Caleb Harris of Worcester has 25 years of experience collecting and cataloging examples of print advertising. He can be reached at harrisadman@aol.com. 10. Promises, Promises Offer a big benefit — ...

NEW YORK—Aug. 19, 2009—CBS announced today an exciting new entertainment marketing breakthrough... the first-ever use of video in a print advertisement. The revolutionary VIP (Video-in-Print) ...

Since the dawn of the internet, people have heralded the death of print media. It’s true that news has gone primarily online; most major media companies have made business model shifts in recent years ...

Advertising is the lifeblood of a business because it is the way that any business will get itself in front of the right number of eyes. For a small business, it is especially important to have an ...

With so much emphasis on digital marketing these days, one might think print advertising a thing of the past. On the contrary, integrating print ads into a full-funnel strategy can help marketers ...