A minimum viable product (MVP) is a product with the bare minimum features needed to validate a business idea and test its market fit. It is the most basic version of a product that can be launched ...

In today’s fast-paced consumer packaged goods (CPG) space, successful innovation isn’t about perfecting every detail—it’s about getting real as quickly as possible. By embracing the concept of a ...

Michael Skok is a general partner at North Bridge Venture Partners and author of the Startup Secrets series. The “lean startup” methodology is great and has done a lot to revolutionize the way we ...

You’re going to be judged on the first thing you launch — everyone is. Explaining that it’s just your minimum viable product (MVP) and it’s not ready yet is sometimes fine, but I’ve seen many times ...

Whether it is a startup hoping to break into the market or an existing business looking to expand, clients come to you to help them realize their vision. Often, their belief in what will work and what ...

Developing a Minimum Viable Product (MVP) is an essential step in building a startup, as it allows founders to test assumptions, gather early user feedback, and validate demand with a basic version of ...

The most difficult aspect of building a minimum viable product is knowing when it’s ready to go to market. That question invites the dreaded two-word follow-up despised by most entrepreneurs and ...

Founders and product leaders at startups and early-stage companies know all about the need to build MVPs -- minimum viable products -- at the beginning stages of their company trajectories. Before ...

While it’s great to be experienced and have a ton of specialist knowledge needed to solve a problem, there’s something liberating about coming at things from a position of ignorance. Starting at ...