No matter how intelligent, logical and measured we think we are, humans can be irrational. Sometimes even illogical. Above all else, we’re emotional beings, and we may often think with our hearts. But ...

Imagine you're using a fitness app to start a new running routine. As you open the app, you're greeted with an encouraging personalized message: "Welcome back, Shreya! Ready to crush your goals today?

Donald Norman is rightly famous for his work on the psychology of design that encourages the development of products that are human-centered. Less well-known is his valuable work on emotional design ...