Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

Jivox has released the IQ Data Engine into the cloud to help brands create more relevant ads. The platform, a component of their IQ Ad Server, allows advertisers and agencies to automate production, ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Media workflow software provider vCreative has partnered with Frequency, an audio ad management platform, to give radio broadcasters what it calls “next-generation tools to produce, manage, and ...

HALIFAX, April 12, 2017 /PRNewswire/ - The world of advertising is evolving with hyper-targeted programmatic capabilities as personalized ads prove to be highly effective. Now there's a creative ...

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. 'The Automation of ...

A Million Ads might more aptly be called A Billion Ads soon. The dynamic creative company A Million Ads (AMA), which focuses on the audio market, launched a new personalization product Wednesday that ...