“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sandro Catanzaro, co-founder and senior ...

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global ...

Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured below), chief strategy officer, Affectv about the steps ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and surpassed? While the neurological mechanics of AI creativity are inspired by ...

The other day, I attended an advertising conference of brand marketers and ad agency people. During lunch, I overheard a comment made by a CEO (name withheld) who said: “So many creative people think ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. “An algorithm cannot come up with the perfect gift for your wife,” said Stephan Beringer, ...