“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sandro Catanzaro, co-founder and senior ...

The long-fabled dream of digital advertising and, arguably, a fundamental step to achieving the promise of programmatic, is the effective combination of creative and data. So, why are there so many ...

AI can be creative, and if you still believe it lacks a crucial human spark – how long before that spark is replicated and surpassed? While the neurological mechanics of AI creativity are inspired by ...

Recently, I was out to dinner with my wife and a few old friends from my student days at UCLA’s film school—successful writers and directors for film and television, some of the most creative people I ...

The other day, I attended an advertising conference of brand marketers and ad agency people. During lunch, I overheard a comment made by a CEO (name withheld) who said: “So many creative people think ...