From denim to leather, Gucci's new DIY service invites you to personalise your jackets . Whether it’s the glossy lettering of a Grease Pink Ladies bomber or Caroline Vreeland’s Best Friend leather ...

Customisation has become a cool factor in expressing individuality, with personalised high-fashion products gaining popularity over recent years. Hence, Gucci has been expanding its DIY service, which ...

Now the brand has even more news to share, to keep those tongues wagging. This weekend, Gucci unveiled plans to expand their DIY service. Originally launched in May, the customization service allowed ...

This week, fashion powerhouse Gucci brings the second phase of their DIY (Do It Yourself) service stateside. The program, which launched during men’s fashion week in Milan earlier this year, comes in ...

When it comes to luxury shopping, there's what you see on the runways and in the stores. Then there's what you don't see—the ultra-premium, no-limits bespoke programs designed to satisfy the ...

The #GucciDIY project is the brainchild of the label's Creative Director Alessandro Michele and...it is total genius. The service was introduced so customers could remix the iconic Dionysus bag, but ...

The raison d'etre of luxury retailers is to create desirability through exclusivity. It's no surprise, then, that the popularity of personalised goods is continuing to grow within the upper echelons ...

“There’s a lot of power behind logos. They represent beauty and greatness and a certain lifestyle,” said Trevor Andrew to WWD, and here’s why it matters: Andrew is otherwise known as GucciGhost, the ...

There is nothing ordinary about Alessandro Michele's vision for Gucci. Severed heads on the runway? No biggie. Models holding baby dragons? You got it. A cameo from Mr. Peanut? Sure. It's Michele's ...

This week, fashion powerhouse Gucci brings the second phase of their DIY (Do It Yourself) service stateside. The program, which launched during men’s fashion week in Milan earlier this year, comes in ...