Your frontline teams are your brand. They influence satisfaction more than any marketing campaign ever will. But they can't deliver great service if they can't see the full picture. If your frontline ...

Rather than placing all focus on metrics, sales leaders must recognize the importance of building principled, customer-led ...

Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization. CMOs want to make CX investments that will drive the most ...

SurveyMonkey is now Momentive. Learn more here. A business that cannot win the loyalty of customers is a business that cannot succeed in the long-term. It’s that simple. In this age of ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. A version of this article first appeared on EideBailly.com ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Day two of Refresh '19 brought Freshworks' enterprise play into focus. But the sneaky big news story is Freshsuccess, and how Freshworks intends to change customer success metrics for the better.

Learn how to select meaningful performance metrics, connect work to business impact, and communicate value effectively ...