Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Aug 28, 2023, 11:00am EDT This article is more than 2 years old.

Opinions expressed by Entrepreneur contributors are their own. A common word of advice for entrepreneurs is to build what they personally want, but this can prove to be a path to failure. After all, ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more There is an implicit assumption in most ...