Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Opinions expressed by Digital Journal contributors are their own. “The solutions we have today will soon not be enough to provide unparalleled customer satisfaction. Information technology continues ...

Getting an edge on the competition has forever been a staple of successful business strategy. Instinct suggests cost-cutting and streamlining as the primary considerations, then perhaps innovation and ...