AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

While generative AI can match or exceed average human creativity on certain tests, the most creative humans still outperform machines.

Prolific minds keep on giving. Their creative outputs are sometimes beyond comprehension. Many of the world’s best creatives are insanely prolific. Picasso created 50,000 works of art in his life. He ...

Artificial intelligence startup Writer Inc. today announced the launch of Palmyra Creative, a AI large language model purpose built to elevate creative thinking and writing across various professions.

The AppsFlyer's report AI-enabled production coincided with a sharp increase in advertising across iOS and Android platforms, based on anonymised data.

Forbes contributors publish independent expert analyses and insights. We share global insights and research. In the artificial intelligence onslaught of recent years, many business leaders are ...

The results? A.I. assistance improved both the novelty and acceptability of the finished stories, according to judges. But not for everyone equally. Doshi and Hauser gave their writers a test to ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Writer, the fast-rising enterprise AI ...

What if the future of creative writing wasn’t just in the hands of human authors? Imagine a tool so advanced it could craft intricate fantasy worlds, develop compelling characters, and even generate ...