Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 min 58 sec ago By Ad Age Studio 30 - 50 min 56 sec ago By Gillian Follett - 53 min 56 sec ago By Jack Neff - 53 ...

A new report from the Association of National Advertisers finds that over 75% of both agencies (82%) and brands (79%) ranked a “tight brief with clearly defined objectives” as the most important ...

In our field there's obviously a certain amount of stress involved for creatives in delivering against briefs which contain their own set of rules. And occasionally, as we all do when trying to solve ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Stellar marketing requires thoughtful planning. A well-crafted and concise communications brief will save you hours of frustration, rework and added costs. There are two things marketers have in short ...

The design brief is an integral part of any serious design project, a typically written mission statement that crystallizes the rules to live by dictated by the creative or the client, or a consensus ...