Google has announced that the new Interaction to Next Paint (INP) metric will become one of the three Core Web Vitals metrics on March 12, 2024. It’s replacing the older First Input Delay metric. This ...

Monitoring website performance has been a prime directive for marketing to protect the customer experience. Marketing has long monitored website performance as a measure of the customer experience.

Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this ...

Learn how to optimize your Core Web Vitals to achieve enhanced website speed, better user experience, and higher SERP rankings. This post was sponsored by DebugBear. The opinions expressed in this ...

Google Chrome is testing a new API to accurately measure Core Web Vitals in SPAs. Learn how to test it and why it matters for SEO and performance tracking. SPAs often fail to trigger Core Web Vitals ...

Google’s Core Web Vitals first became a ranking factor back in 2021. In February 2022, the change was fully rolled out to all mobile and desktop searches. Since then, Google has also worked on ...

John Muller from Google posted a stream of tweets yesterday of tidbits he found interesting to share with the SEO community. He said "Since the Core Web Vitals are now in Search Console, I wanted to ...

Team Velocity, the leading technology provider serving the automotive industry, announced today significant progress in migrating dealers to its Apollo Sites platform. By the end of 2025, 75% of ...