Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

Some marketing metrics sound a bit abstract. But conversion rate is different – it has a direct effect on your bottom line profits. After all, conversion is the difference between a sale and a fail.

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

In a recent teleconference, I was asked several questions about specific problems people were having converting clicks to customers. The first article in this three-part series answered specific ...

For any online business, the one single metric that overrides all others in significance is conversion rate. Conversion rates mean business. To convert, you need to get a few things right, including ...

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, ...