Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Let’s face it: no one likes digging through their analytics to figure out their conversion rate. I know this because a lot of companies I meet with sheepishly tell me that they don’t know their ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

With the help of the latest apps, increasing your ecommerce business’s conversion rate isn’t nearly as challenging as it once was. Opinions expressed by Entrepreneur contributors are their own. You ...

Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

Opinions expressed by Entrepreneur contributors are their own. Conversion rates are one of the most important metrics in PPC advertising. When you improve your conversion rate, the net profit of your ...