Despite the growing use of generative AI for the creation of marketing content, savvy marketers don't—and shouldn't—rush to fully rely on it. AI tools are great helpers. They can generate content ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. You know you need content. Blog posts. Emails. Lead magnets ...

The ongoing discourse around artificial general intelligence (AGI) highlights the evolution of AI systems, like ChatGPT, aspiring to achieve human-like cognitive abilities across a broad spectrum of ...

So, you want to be a digital marketing content writer. It sounds fancy, right? Maybe you love writing and think this is the ...

AI-assisted writing is essential but requires human finesse to connect with readers emotionally. Hyper-personalized content is crucial as consumers expect tailor-made experiences and interaction. SEO ...