To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
The purchase behaviour of India's Gen Z reflects a decision hierarchy, driven by product quality, value perception and brand trust, rather than impulse or trends ...
As businesses increasingly turn to data-driven strategies to personalize their marketing efforts, the demand for advanced tools that can streamline and enhance consumer analysis has never been higher.