To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
The purchase behaviour of India's Gen Z reflects a decision hierarchy, driven by product quality, value perception and brand trust, rather than impulse or trends ...
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Driving Innovation in Marketing Analytics: Manoj Gudala Leads Development of Cutting-Edge Consumer Segmentation Tool
As businesses increasingly turn to data-driven strategies to personalize their marketing efforts, the demand for advanced tools that can streamline and enhance consumer analysis has never been higher.
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