As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consumer perceptions of print, paper, and paper-based ...
Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...
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