Customer-switching behavior refers to consumers abandoning a product or service in favor of a competitor's. For example, customers might move funds from one bank to another if they are dissatisfied ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Consumer behaviour has evolved significantly in the digital age, and understanding what drives individuals to make purchasing decisions is paramount for modern marketers. In a world filled with ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

Melbourne, Victoria, Australia, February 28, 2025 -- Leading packaging suppliers in Melbourne, The Packaging People, delve into the world of packaging and explore its profound impact on consumer ...

Over the last two decades or so, there has been a paradigm shift from corporate social responsibility (CSR) to environmental, social, and governance (ESG). And rightfully so. In 2015, the United ...