In the April issue, we looked at the first part of fixed catalog or Internet creative costs — the cost of designing, photographing, and producing catalog or Internet pages. Those aren’t the only fixed ...

Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...

No matter the size of your retail business, a catalog can help you increase sales. With high-quality images, word-processing software and a reliable color printer, there's no need for you to spend ...