The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...

Colgate-Palmolive has introduced Colgate Sensitive Pro-Relief toothpaste, designed to offer faster relief to the 40 million U.S. consumers who suffer from tooth sensitivity. Building on the success of ...

This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

If you’ve got teeth, then you’ve almost certainly dealt with tooth sensitivity before. So many factors can contribute to sensitive teeth, making brushing and enjoying life’s simple pleasures ...