LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

Culver City-based online ad firm SteelHouse Inc. filed a countersuit Tuesday against French rival Criteo SA in a quickly escalating battle over how the two companies generate and track clicks that ...

“Since your ad is shown across the internet, it’ll also appear on scam websites operated by criminals. Their bots click on your ad, usually repeatedly, and for each of these fake clicks you’re charged ...

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. Shoppers can’t find a given retail brand if ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...