A direct to consumer fashion brand achieved 312 percent growth in AI driven traffic in 90 days by optimizing product ...

Household products remain a stubborn source of lead exposure even after years of efforts to curb the toxic metal, a new study says. Spices, supplements, food containers, cosmetics, children's toys and ...

Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

AC penetration in India was extremely low (~1–2% of households). The segment was fragmented, with brands like Voltas, Blue Star, Hitachi, and Carrier holding leadership. Consumer preference largely ...

Ceiling fans priced ₹3,000–₹7,000 — higher than traditional fans but lower total cost of ownership due to electricity savings. Mixer grinders launched at ₹6,000+ — priced above mass players but ...