Traditional case studies generally follow a structure: 10% of the content is about the client’s situation. 30% of the content talks about your company and its capabilities. 40% then focuses on the ...
Melissa McHale receives funding from the National Science Foundation. A large team of researchers and community partners associated with the IMAGINE Program (https ...
Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...
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