Lulus is launching a multi-phased brand campaign dedicated to enhancing customer engagement and brand loyalty, starting during International Women’s Month, which aligns with current cultural movements ...

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

Puma on Thursday unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details shared with ...

J.C. Penney launched a campaign, “Back-to-It,” that includes two new spots on cable TV and Hispanic broadcast channels, per details shared with sister publication Marketing Dive. The campaign, with ...

Nutrabolt's C4 Energy drink has drafted a few pro football stars for a campaign positioning the brand as “Made for Athletes. Certified for Sport.” C4 claims the positioning is backed by the National ...

Connecticut’s marketing campaign positioning the state as the pizza capital of the United States has produced the largest single-year shift in its brand perception ever recorded, according to data ...

JCPenney launched a campaign, “Back-to-It,” that includes two new spots on cable TV and Hispanic broadcast channels, per details shared with Marketing Dive. The campaign, with creative by Mischief and ...