In the last part of this series, we learned that Panera Bread’s (PNRA) marketing campaign didn’t meet its expectations—according to management. PNRA spent $55 million on advertising. This was 2.3% of ...

In an age where consumers are over-saturated with digital advertising, advertising on the humble bread tag has bridged the analog and digital worlds, achieving 15% volume growth and 25% value growth ...

Tesco has been accused by a charity of misleading customers - by advertising its bread as freshly baked. The Real Bread Campaign (RBC) claims the supermarket giant is in breach of trading standards ...

This case history traces the fortunes of the bread market since the formation of the Bread Advisory Group in 1979 to mid-1982. It shows how sales and consumer attitudes were improved by advertising in ...