Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Packaging, payment, a gateway to augmented reality worlds, and a star of the organized response to the Covid-19 pandemic: the QR code has emerged as the little technology that could. But, deep down, ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

Are they black-and-white bathroom tiles? Newfangled bar codes? Postage stamps honoring artist M.C. Escher? Thanks to increasingly prevalent smartphones, many marketers and organizations are convinced ...

Guestlense introduces QR code technology at weddings for real-time photo sharing, creating instant, memorable digital albums IRVINE, CA, UNITED STATES, January 7 ...

Guestlense introduces QR code technology at weddings for real-time photo sharing, creating instant, memorable digital albums IRVINE, CA, UNITED STATES, January 7, 2025 /EINPresswire / -- As weddings ...