Phifer & Company Introduces Advisory Service for Structuring Marketing, Communications, PR, and Brand Teams

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...
Forbes

Brand Strategy In The Age Of AI: Why Clarity Is The New Battleground

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...
Forbes

Why Emotional Connection Is The Real Cornerstone Of Modern Brand Strategy

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, and Ohh My Brand, personal branding agency. I remember sitting in a strategy meeting a few years ago, ...

Building A Brand Is Not A Strategy, It Is A Starting Point

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...
Marketing

Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...
Skift

Inside The Ascott Limited’s Multi-Typology Brand Strategy

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy ...