Now that more and more businesses have discovered content marketing, there is a flood of new content being generated in almost every industry, usually in the form of blog posts. There is a lot of ...

This post originally appeared on the Buffer blog. Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It’s a bit different than writing ...

Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the ...

Unpopular opinion: I think people are overly concerned with word count when creating content. You can produce a 10,000-word article. But if the content and quality suck, then the article doesn’t ...

Content is king! Long live the king! You know content marketing is the secret to getting traction for your website (which is where the magic of conversion happens) and building engagement on your ...

Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven. The report was based on data from more ...

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Whether blogging can be business-changing is no longer up for debate. We’ve reached a point where most businesses understand the importance of consistent blogging, but what exactly is needed for ...