Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. We’re in a time when the business landscape constantly shifts into ...

Uniqode reports that QR Code trust hinges on consistency; reliability shapes user confidence more than security messaging.

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The POC, to be conducted from 1 to 30 November 2023, will ...