Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...
Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...
Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. We’re in a time when the business landscape constantly shifts into ...
Retailer Brookstone has rolled out a QR code test campaign in 30 stores, as well as in its catalogs to provide consumers with product information and increase sales. The multichannel gadgets and gifts ...
Stacker on MSN
QR codes: A powerful CTA for first-party data
Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback