B2B brands are moving online at a rapid pace. According to a recent Accenture Interactive study, 59% of B2B organizations in the U.S. see a third of their customers transacting online. However, ...

If B2B marketing is about selling goods and services to businesses and organizations, does it mean that it is different from B2C? Yes, despite using common marketing tools and models, B2B focuses on ...

Many B2B organizations excel at customer experience (CX), but most don’t apply the same discipline to the buyer experience – the pre-purchase part of the customer journey. It’s an often-overlooked ...

During the eight years we’ve been publishing Demand Gen Report, I’ve encountered a lot of companies that mistakenly view the discipline of demand generation as a switch that they can simply turn on ...

SAN FRANCISCO--(BUSINESS WIRE)--6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced its The State of B2B Revenue in ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, ...

What does it take to build a brand as a B2B company? What does it mean to be customer-centric in a world where your customers are other enterprises? And how can business leaders succeed in a role ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for ...

In many B2B organizations there hasn't been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or ...