With clients operating in the B2C and B2B landscapes, Virginie Regis, group marketing and communications director and member of the Group Executive Committee at Capgemini, knows better than most that ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

DR: Hi Charlie, thanks for joining us today! Do you want to introduce yourself and just say a little bit about yourself? CN: Yeah, of course! I’m Charlie, head of planning at Really B2B, which ...

NEW YORK--(BUSINESS WIRE)--Bombora, the true B2B data pioneer, today announced an expanded integration with StackAdapt, a leading technology company in advertising and marketing. This enhanced ...

Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads. Generating quality leads is a top priority for B2B SMBs, but with ...

DANVERS, MA, July 02, 2025 (GLOBE NEWSWIRE) -- Danvers, MA – July 02, 2025 – DemandScience, a leader in B2B tech-enabled revenue marketing solutions, today announced that its solutions earned 27 ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post The case for and against CTV in 2026 B2B marketing budgets appeared first ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

New features make FINNY the only platform purpose-built for multi-channel prospecting in wealth management, giving advisors tools to personalize and scale their outreach with ease FINNY AI Inc.

Leveraging ON24 AI-powered ACE (Analytics and Content Engine), Flexential propels business results with enhanced efficiency and accelerated content creation Flexential provides a comprehensive suite ...