Last week, Fire Enterprises (FEI) marketing maven Marka showed the FEI tribe how to build powerful brand elements. This week, Marka and the tribe discuss creating an awesome new company logo for FEI.

What’s the value of a logo? Ask a company like Nike and you might say millions of dollars – but the truth is that, in 1971, Nike paid $35 for their logo. These days, the going rate for professional ...

It’s been said countless times: one indicator of Apple’s superiority over Microsoft and Dell (and other major computer and electronics manufacturers that are — for the most part — associated with ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

If you’re reading this, you probably plan to start a small business or a side hustle very soon. And you probably have a couple of questions running through your mind like: “Do I really need that logo?