Detergent brand joins hands with its brand ambassador and celebrity Chef Sanjeev Kapoor to take up the #ArielVs100Stains challenge as part of its latest campaign Mumbai, Maharashtra, India (NewsVoir) ...

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With a new format, P&G looks to disrupt the detergent segment, that comprises soap bars, powders and liquids. Ariel has brought a new category of laundry product to India, which is sold in single-use ...

Your daily laundry is about to get costlier as prices of certain popular detergent brands such as Surf Excel, Ariel and Tide are set to see a price increase by 4-6%, according to a research report.

Our breakdown of the best laundry detergents saves you the guesswork and helps you avoid the worst performers from Consumer ...