As a CEO, time is your most valuable resource, and the effectiveness of your LinkedIn presence depends on how well you use it. While building a strong personal brand and engaging with your audience is ...

A few years ago, LinkedIn users mostly relied on text posts, accompanied by the occasional photo, to network with other working professionals. However, since vertical video exploded in popularity with ...

New tools added to LinkedIn's Creator Mode gives you more analytics data with greater insight into audience engagement, and access to new profile features. LinkedIn announced the addition of new tools ...

In a move that highlights how LinkedIn is increasingly eyeing human resources software as part of Microsoft, the company launched Talent Insights, an analytics tool for talent. Talent Insights is a ...

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use ...

In LinkedIn’s annual preview of new features coming in the year ahead, the company announces seven features rolling out in 2023, including changes to job search. Here’s what you can expect to see ...

HR jobs are among the top 25 fastest growing positions in the U.S., according to a Jan. 18 LinkedIn report. Human resources analytics manager holds the No. 2 spot, just behind head of revenue ...

Automation is the next big thing in marketing. In 2019, 75% of the marketers surveyed by Social Media Today were using automation tools. In today’s tech-dominated environment, this makes a lot of ...

Social media analytics have evolved rapidly, leaving marketers in a quandary. Digital marketers now have dozens of tools at their fingertips, such as Sprout Social, Google Analytics, Hootsuite and IBM ...