Add Yahoo as a preferred source to see more of our stories on Google. PARIS — Louis Vuitton is in a Barcelona state of mind. Ahead of its cruise show in the Mediterranean port city on May 23, the ...

Louis Vuitton is putting up its sails again and becoming the title partner of the next America’s Cup, the sport’s biggest event, and organizing once again the Louis Vuitton Cup. The 37th edition of ...

While the America’s Cup has always been about the fastest boat, it is ultimately the people that make this ambitious event what it is—the captains, the sailors, the designers and engineers, the ...

Forbes contributors publish independent expert analyses and insights. Bill Springer would rather be on a superyacht. And he often is. But, ever since John Bertrand and his Australia II team won the ...

For both sailing fans and watch enthusiasts, the Louis Vuitton 37th America’s Cup in the waters of Barcelona has been an exhilarating journey. This legendary race was narrowed down to two contenders: ...

The house’s ties to the prestigious sailing event actually stretch back some 40 years. In 1983, the Louis Vuitton Cup was created to determine the “Challenger” of the America’s Cup. (It later became ...

A quintet of five competitors from sailing’s iconic America’s Cup have officially launched their governing partnership and announced the renewal of the competition’s title sponsorship deal with luxury ...

With the Louis Vuitton 37th America’s Cup Barcelona, the French luxury house resumes its collaboration with the world’s oldest international sporting event after a seven-year absence. This time around ...

SAN DIEGOSAN DIEGO — Luxury goods brand Louis Vuitton is returning to the America’s Cup in 2024 in Barcelona as both title partner and sponsor of the challenger selection series known as the Louis ...

SAIL AWAY: Amid the final races to decide the victor of the 37th America’s Cup, title partner Louis Vuitton has entered the America’s Cup Hall of Fame. At an awards ceremony in Barcelona on Monday, ...

PARIS - Louis Vuitton is renewing its commitment as title partner of the next America's Cup, as the elite sailing race introduces a host of changes aimed at growing the sport's global audience. The ...