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Amazon Lens debuts image-based shopping in SA

Customers can now find products even when they don’t know what to search for, by snapping a photo, scanning a barcode, or ...
Retail Dive

Amazon integrates Lens visual search with its AI shopping assistant

Lens Live is the e-commerce retailer’s latest discovery-focused feature, part of a strategy unveiled last year by Amazon CEO Andy Jassy to “reinvent” customer experience with generative AI. The basic ...