OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer ...

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to ...

OpenAI has crossed the advertising rubicon. The company announced Friday it will begin testing ads for logged-in adult users ...

In March, ad-marketing research company System1 debuted a new product called Test Your Audio that was billed as a tool to help advertisers determine the short- and long-term commercial impact of ...

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

Snap recently announced the launch of two new advertising placement tests within their platform, Sponsored Snaps and Promoted Places. Snap partnered with Disney on their new Sponsored Snaps ad ...

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But ...

You may wonder what the point of this article is? Why should you test your ads? Isn’t just paying Google enough to get your ads where they need to be? While Google Ads can help increase qualified ...