Every house has its own sounds. The sump pump cycling after a heavy rain, or the ductwork snapping as it heats up and expands, or that unexplained cracking we hear late at night when we are all alone.

Imagine a utility pole 1/5th the weight of a wooden version, less than half that of steel, and 1/10th that of concrete. That's only part of the advantages cited for a new composite-plastic design ...