A 2016 survey of executive leadership found that 90% of CEOs believe that consumers are one of the greatest impacts on business performance and strategy. However, customer satisfaction provides an ...

When it comes to measuring their customers’ satisfaction, too many companies have settled into a comfortable rut of changing their approaches to get the results they want. It’s like buying a treadmill ...

With the IT spending slump showing no undisputed signs of recovery, solution providers have been wracking their brains trying to strengthen their relationships with existing clients. Why? According to ...

The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. The creation of winning customer satisfaction surveys ...

When Marshall Field opened his first department store in Chicago, he focused on one thing: customer success, or as he phrased it, "Give the lady what she wants." Nearly 200 years later, a business's ...

In business, you can’t improve what you’re not measuring—and today’s organizations typically measure progress and success with key performance indicators (KPIs). A successful business is synonymous ...